Understanding and focusing your brand allows you to tell more engaging stories. When you do this, you can show up better for your community, and reach your desired outcomes faster.
I guide healthcare leaders to more effectively understand who you are, so you can align your passion and purpose to the way you show up for your community. Let's call it branding.
I guide healthcare leaders to more effectively connect passion and purpose, to the way you show up for your community. Let's call it branding.
I was the kid with the messiest desk and the best art projects. As a grown up, I've developed that into a creative + strategic mind. As a chronic illness advocate, I've worked that into ways that lead others to tell their stories more effectively, and to making waves for me, my community, and other health leaders.
4 things I want you to know about me:
I studied Psychology.
I think about everything in behavior and perception. My approach considers what people want, how they think about you, and how they absorb and process information - and how you can affect that through your brand. After all, high school AP psychology was the first (and only) A+ I ever got, and what inspired me to earn my Psych undergrad.
I wouldn't Trade my Colitis.
I never would have asked for a lifelong relationship with ulcerative colitis, but I wouldn't trade it for anything. It's more than the people I've met, the fulfillment of volunteering for kids, the opportunities I've had. At my very core, it's challenged me to find a deeper strength, earn my wisdom, and have a richness of life. It's not just knowing who I am, it's hitting the bottom and being able to rebuild into who I want to be.
My Strengths Test Was Right.
It's no Buzzfeed quiz, but the Clifton Strengths Finder drilled right into my soul. "Strangers can be energizing. You want to find some common interest so that you can build rapport. In your world there are no strangers, only friends you haven't met yet - lots of them". I love that about me, and that I can leverage it to find voices in patients, and let them know they are valued.
I love the journey.
The destination is not the endpoint. The destination is the gathering of all the things you learned, built, and connected along the way. I love the journey, whether it's a literal road trip, or discovering a new story to help tell. After all, your brand isn't a checklist of things to do. Your marketing is not a bunch of siloed tasks. It's a connected path, a story to be told. It's a journey that we get to lead.
